Maxim supported the beauty contest for schools in Bloemfontein

Maxim, a ride-hailing and delivery service, supported the recently concluded Mr & Miss Primary/High School 2025 Pageant, reinforcing its commitment to youth empowerment and community development. The event was organized as a part of Miss Pure Sparkle SA by Chief Leeuw, celebrated young talent and self-confidence as 38 participants competed for top honors across seven categories.

The pageant, according to Chief Leeuw was designed to help young participants "understand and embrace their identities, regardless of their school background," saw strong support from parents, schools, and businesses.

"We're over the moon with joy and pride about our child's win," said the parents of a pageant winner. "This experience has been incredible for them, and we're so grateful for the opportunity to participate. Huge thanks to the organizers for putting on such a fantastic event, and to everyone who supported our child along the way."

Winners included Boitumelo Tau (Miss High), who shared her excitement: "I am deeply honored to be crowned. This journey has been a dream, and I'm grateful to everyone who supported me."

Other victors were Ntombientle Dokoza (Little Miss Tiny Primary), Ginifar Mofokeng (Little Miss Petite Primary), Onkarabetse Leeuw (Little Miss Daisy Primary), Kutloano Qhoai (Little Miss Primary), Cynthia Leteane (Miss Junior High), and Olerato Phalatsane (Mr High).

The coronation ceremony took place at Civic theatre in collaboration with Miss Pure Sparkle SA, where the winners were officially presented with their crowns and prizes. Maxim's sponsorship reflects its dedication to uplifting local communities by investing in youth development and fostering future leaders.

"At Maxim, we believe in going beyond transportation to drive real community impact," said Lesoli Lemphane, Maxim representative. "Supporting youth development through events like this aligns perfectly with our vision for a brighter future."