New player on ride-hailing market: Maxim to operate in every South African city

New player on ride-hailing market: Maxim to operate in every South African city

3-may, 2024

Maxim is the first ride-hailing service in South Africa to target the mass market. The company offers rides and other services at prices below market average, allowing more people to use the service in their daily lives. No need to wait for special circumstances to order a car to work, send things with a courier, or order home delivery of groceries or food. Affordable prices allow people from different backgrounds to use the new service more often.

Drivers can partner with Maxim using their own cars and driving on their own schedule. The service’s commission fee is currently 0% in all cities. It means that drivers get full income from the trips. The terms will change in the future, but the company will strive to maintain the lowest commission fee among the ride-hailing apps.

In addition to the South African capital, Maxim is already working in Gqerberha, Mossel Bay, East London, George and Bloemfontein. Kimberley and other cities are also on the roadmap. The company plans both to develop their own subdivisions and to sell the franchise. Maxim's partners will have the rights to use its software and will be able to launch a ride-hailing service in their city under the Maxim brand. This format of work will allow the company to expand to the maximum number of South African cities, including the small towns not covered by other ride-hailing apps.

At launch, the service enabled rates for ordering car rides, courier delivery, as well as remote purchase of food, groceries and essential goods in all five cities. In the future, Maxim is planning to introduce more rates to meet the users’ needs.

“We’ve created a service for ordinary people. Passengers want to spend their money efficiently, and drivers look for additional opportunities to earn money. A service with decreased prices offers a solution for both sides. Why should passengers pay more if the essence of the service is the same: to get from point A to point B? Why should drivers pay a high commission fee for orders, if the actual cost of the company’s services can be substantially lower without causing any losses? We at Maxim have solved these issues. We believe that now ordering rides and other services will become much more popular and the unemployment rate in South Africa will decrease.”

Users can place orders in the Maxim app, which can be downloaded on the App Store, Google Play, AppGallery, and Galaxy Store. In order to start partnering with Maxim, drivers have the option to either download the Taxsee Driver app and follow the registration steps, or register on the website at