Valentine’s Day Drives Significant Surge in Delivery Activity

Valentine’s Day remains one of the busiest days for on-demand services, with Maxim Rides & Food Delivery seeing more than twice as many orders compared to the day before. This significant increase highlights how users rely on couriers to deliver gifts and surprises to their loved ones on this special occasion.

Popular items delivered include flower bouquets, chocolates, cakes, perfumes and beauty products, and even romantic dinners, reflecting the wide variety of gifts chosen to celebrate the day. Maxim also recorded more unique and personalized deliveries such as lingerie, handwritten love letters, plush toys, and even engagement rings.

Order distribution remained consistently high throughout the day: 32% between 8:00 AM–11:59 AM, 31% between 12:00 PM–3:59 PM, 31% between 4:00 PM–7:59 PM, and 6% between 8:00 PM–12:00 AM, indicating that most deliveries were scheduled ahead of lunch and dinner celebrations.

The surge in demand demonstrates the growing role of Maxim Rides & Food Delivery in enabling convenient and reliable gifting experiences.

The study was conducted across 19 cities where Maxim operates and fulfills delivery orders, reflecting the platform’s nationwide presence in supporting seamless Valentine’s Day celebrations.